Our Story
There was a burning desire to create beautiful things, while studying drab computer algorithms. There was an eye for exotic things while negotiating dull law paperwork. And there was a dream to put together a place where people can buy all things beautiful. The inspiration came from glossy home magazines, travels to villages in Europe, from Indian festivals, colors and traditions. The shared dream , the desire and passion came together in the form of Homesoul - an online bazaar of handpicked treasures, a souk that curates humble traditional art and crafts with designs and products translated for the western market.
Homesoul is Ipshita's and Jai's dream and ongoing journey. It is the culmination of our mutual love for travel, our desire to make and decorate a home and pamper and treat ourselves to beautiful things from time to time.
Ipshita studied computer engineering at BITS Mesra in India and worked at Tata Consultancy Services before quitting to study Fashion Merchandising at Pearl Academy. Jai read law at Cambridge University and worked with some of the leading law firms of the world before quitting to devote himself full time to Homesoul.
It is an honour for us to work with such skilled craftsmen and women in trying to promote and support their art. Please join us on this beautiful journey! .
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